What is SEO and Why Do You Need It?

Have you ever tried Googling your business without using your business name? If you haven’t then you should. This is a good way to see what your customers see when they are searching for the products or...

Local SEO

Have you ever tried Googling your business without using your business name?

If you haven’t then you should.

This is a good way to see what your customers see when they are searching for the products or services you provide.

So, when you look for your business online what do you find?

And…why is this important?

Having a strong online presence in 2023 and beyond is vital to your business’s success!

Here are some facts you should know:

  1. 68% of consumers turn to search engines first when they want to learn more about a new business, product, or service — and 41% use them when they’re ready to buy.
  2. Search engines are over 300% more effective than social media to drive traffic to your business.
  3. 75% of users never click past the first page of search results.
  4. Over 91% of people use Google as their preferred search engine.
  5. And finally, 48% of consumers prefer to visit a business’s official website before they purchase your products or services.

So, if you took some time to do some research on your business, it’s highly likely that you are not showing up on the first page of Google and you’re wondering why.

YOU NEED ‘SEO’

Throughout your business journey, you may have come across those three little letters a copious number of times, but what does it mean?

Search Engine Optimization (SEO) is all about using keywords and phrases your customers use when typing in their preferred search engine ie. Google, Bing etc. to find products, services, or answers.

The more of those keywords and phrases you have on your website the higher your rankings will be on the search engines. The higher your rankings, the closer to the #1 spot you are going to be in the search results.

The purpose of achieving high rankings is so you can be seen by more people (‘traffic), and therefore hopefully convert leads into customers.

SEO can also be explained as the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Having SEO keywords within your website content is critical to increasing your ‘SEO’.

If you want your business to show up when your potential customers are searching for information, then you need to show up in search results for keywords related to the products or services you offer.

There are several ways to do this.

The most common ways are to look at your Google My Business analytics and googling the products and services yourself and seeing what words your high ranking competitors have in common.

“Think about what a user is going to type.” – Matt Cutts

You can also use Google AdWords Keyword Planner Tool to help with your keyword research.

This is a free tool provided by Google that allows you to see how many people are searching for particular keywords, as well as giving you ideas for other relevant keywords to use.

The keywords you choose to use on your website should be relevant to what your business does, as well as being popular keywords that people are actually searching for.

If you want to optimize your website for search engines, then you need to focus on creating high-quality content that is relevant to what people are searching for.

Your content should be well-researched, engaging, and informative.

It should also be keyword rich, without being stuffed full of keywords.

Remember, the goal is to provide value to your readers, not just to get found in search results.

To sum it all up, in today’s world, search engine optimization and your online presence is essential to your business’ success. And every business needs to have a website that is up-to-date and optimized for SEO results.

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